Researcher, IMRG Capgemini reports that there was a 13% increase in online sales

This compares to negative growth on the high street and is another encouraging figure for online retailers.

Retail sales have been under enormous pressure over the last year and retailers are feeling the pain. Online sales have continuously bucked the downward trend on the high street. The latest figures highlight the continued importance for retailers to embrace the online channel to reduce their cost of sales and add convenience and new value for bargain hungry shoppers.

Some brands have moved online entirely like Woolworths, others are seeking to improve their online performance.

Novena Consulting assists retailers and service companies to make a success of their online retailing through effective retail strategies, good marketing, sustainable customer relationships and repeat business.